While digital downloads should be faster than driving to the store to purchase a game, they often aren't. Modern PC games can be anywhere from 15 to 30 GB. BestBuy.com informs its customers that wait times for digital purchases can be up to four hours. Ordering from the couch might be convenient, but most gamers could shop at multiple brick-and-mortar stores and return home with a dozen games in far less time.
In this paper, we focus on the waiting game. Consider the facts:
- Online gaming customers are twice as likely to abandon a game when they experience a network delay of 50 additional milliseconds.
- A one-second delay in website performance can mean 7% fewer customers and the associated lost revenue.
- 81% of Internet users abandon a page when a video fails to start immediately.
- A 20% drop in Google traffic is attributable to a 500 ms slowdown.
It isn't just the big waits that cause customer dissatisfaction. The smallest delays in loading a Web page or waiting for a video to start can determine a game publisher's ability to acquire new customers. Download the whitepaper now to learn more. You won't have to wait long!